At Dog Friendly Co., our mission is simple: to elevate every moment of life with your dog.

We’re here to redefine what life with dogs can look like. Inspired by their boundless energy and unwavering loyalty, we design premium activewear and lifestyle essentials that make every moment together extraordinary.

Our story began in 2019 in a garage in Sydney, Australia, with a bulldog named Carlos and a shared frustration. Struggling to find a harness that was both comfortable and easy to use, siblings Luka and Sandra set out to solve a problem for themselves—only to discover it was a problem shared by millions of dog owners worldwide.

It all started with a harness designed to make walks more enjoyable, stylish, and hassle-free. Today, our range has grown to include innovative products across every aspect of a dog’s life—from walks to sleep and beyond.

From our humble beginnings to serving hundreds of thousands of customers worldwide, our core principles have never wavered. Like you, we’re dog-obsessed. That’s why we’re dedicated to crafting high-quality, thoughtfully designed gear that seamlessly fits into your lifestyle.

This is Dog Friendly Co. — unlocking the full potential of life with your dog.